Missing Child Alert (MCA) is a global initiative, aims to respond to the grave issue of child trafficking and its close link with the intrinsic issue of ‘missing children’ in South Asia. MCA is a unique intervention that encompasses the entire scope for addressing the trafficking issue, i.e. protection, prevention, rescue, return, rehabilitation and re-integration of the victims of trafficking. Therefore, it protects and prevent of vulnerable communities at source and probable victims while in transition also the rescue, return, rehabilitation and re-integration of the victims of trafficking. Also it ensures that the intervention leads to a logical goal by advocating legal and policy reforms.